SEO Services
Search engine optimization (SEO) is the process of improving a page or pages on a web site in a manner that search engines find appealing, causing the site to appear higher on the search engine results pages and ultimately helping more visitors to find the site. This process has evolved into an entire industry revolving around the study of search engine algorithms, as top placement on search engine results pages for premium keywords has a significant monetary value to the site owner or business. SEO is free marketing for a web site (often referred to as “natural”, “organic” or “algorithmic”) and are not obtained using financial means.
Considering that we are the parent company for our search engine marketing division (named SEO Columbus), you would be correct in assuming that we do in fact specialize in search engine optimization. Our founder and president, Joe Rozsa, is routinely asked to speak at search engine conferences because of the vast expertise and web experience that he has amassed over 15 years of being in the web and e-commerce trenches. We have many clients that consistently generate more quality (and converting) traffic than their deep pocketed competitors, and because search engine optimization rewards intelligence and quality over company size and balance sheets, our services essentially level the playing field for any business in any industry.
Our unique and comprehensive ‘Straight A’ system - analysis, architecture, augmentation, accreditation, and advocation - provides a strong framework that provides websites with a foundation to provide top rankings for years into the future, using only the “ethical” and search engine recommended best practices.
Give us a call today to see exactly what we can do for you. Many business do not even know what services or value an expert in SEO can provide to them, so we’d love to talk to you to explain exactly what our recommendations could do to make your site an industry leader.
Our ‘Straight A’ Search Engine Optimization Process
- Analysis - Every project begins with detailed site and market analysis which leads to targeted keyword research
- Architecture - Every highly optimized website has a strong architectural framework, and we address any weaknesses in this aspect first so that all following work will be more effective.
- Augmentation - The content creation portion of the process addresses the targeted keywords by creating new pages optimized with both visitors and search engines in mind.
- Accreditation - Once the site is completed, the end result is a far superior and more respected website than was in place initially, containing outstanding and valuable content that visitors desire. This makes it easier to be a more respected entity when it comes to the next phase on SEO - link baiting and link building efforts.
- Advocation - The final step is an ongoing process, but is what separates dominant sites from generally highly optimized sites. Once the accrediation is in place, we become an industry expert for you and assist with blogging, press release optimization and reputation management. This continued advocacy is the continued marketing effort that keeps your site in front of your competitors.