Over the last couple of years, many people have proclaimed “Cyber Monday” to be dead. And because the actual reason behind Cyber Monday is no longer valid, I would have to agree that in fact there is no reason for a Cyber Monday any longer. As most of you know by now, Cyber [...]

Improving your return on investment for your web budget is a critical goal of most e-commerce businesses.  Whether the money is spent on SEO, paid search, or even site infrastructure, you need to know that the money going into the site is directly putting money back into your business’s pocket.  Yet, the most commonly overlooked aspect of how [...]