According to Google, a search for “Central Ohio Technology Firm” now returns our very own KaLorTech.com in the #1 spot for organic search rankings.  Because of our focus on search engine optimization, we know what it takes to reach this difficult milestone.  Not only does top placement on Google for prime keywords prove our expertise to potential clients, but it is also great (free) marketing for our company.  We’re working on getting to the top spot for “Columbus Technology Firm” as well, but we haven’t focused on that phrase too much just yet. 

For those curious about SEO, and why it is important to an e-commerce firm, I will take a very brief opportunity to explain it.  Many e-commerce sites have a pay per click operating budget of $20,000 per month or greater (most large sites are way above that). 

However, the organic listings that we top, are entirely free, month after month, search after search.  In addition, studies show that organic search results are clicked on nearly 9 times more frequently than paid search results.  So if you are paying $1/click to be on the top of the search engines for this keyword phrase, then for every click we get, you would have to spend $9 just to keep up.  And it doesn’t cost us a penny. 

In these economic times, which business model makes more sense?