As one of Central Ohio’s most experienced and professional web design and search engine optimization firms, we thought it would be important to list a few of the key aspects to web projects. And if you are looking for outstanding quality built on a solid SEO foundation, then give us a call at 877.445.2567 (877-44-KaLor).

One of the most important aspects of a successful web design project is the preparation and requirements gathering process. Whether the project is a few thousand dollars or a million dollars, if you don’t have well written and clearly defined requirements, the project probably will not turn out as expected. If there is functionality that you expect to have in your new web site, make sure that it is explained and defined so that there is no room for misinterpretation. This is where many low cost web designers tend to cut cost, whether intentional or because of a lack of experience and requirements gathering knowledge. Basically, the old say about “garbage in, garbage out” is the biggest reason that web design projects fail.

That doesn’t necessarily mean that you have to know everything that you want your site to do before you ever get started. Actually, that is one of the benefits of working with us. We have experienced and talented business analysts available that spend time getting to know your business and your goals, and then are able to get to work putting together wire frames and outlines of what your new site can and will do. Once you sign off on those requirements, our developers and designers get to work putting the pieces in place. Often times, there are ideas and best practices out there in the web design world that you don’t even know exist, but when we bring them to your attention you will want them to be a part of your site.

On top of the work that our Business Analysts and Solutions Architects do to put together a plan for your site, we have experienced and certified web site project managers that keep the project moving and provide the client with a single point of contact for day to day discussions and weekly status reports. These project managers prepare a plan and timeline for the work, assign tasks to the development team, and chart progress against those tasks toward the goals.

Before the work gets to the developers that build the site, our search engine optimization experts provide their strategy for how best the site should be built so that it has an advantage in organic search rankings the minute the site is launched. Most Columbus web design firms, and many national firms, don’t even consider the SEO ramifications until a later stage in the project, which means that it is going to be too late or too expensive to implement the work. SEO needs to be a priority in your web site, and we make it one. Considering you found our site through the search engines, and because we own the company SEO Columbus, you know that we outperform EVERY other web design firm in Columbus and all over Central Ohio in the search engines.

Finally, we turn the work over to our talented developers who actually make everything happen exactly as we defined it and planned it. Regardless of if your project is a content driven site with your own content management system, or if it is a large e-commerce site using IBM WebSphere Commerce or any other package, we can provide you with the complete package to ensure that your web design project is going to be successful.

All of our web site packages include a comprehensive anlytics package so that you can track the type of visitors your site is receiving, where they are coming from, and what they are doing on your site once they are there. Many other sites charge you to provide this service, even when the tool they are using is absolutely free such as Google Analytics. If you ever come across that, ask the provider what they are hiding whereas they don’t want you to be able to monitor the performance of your web site.

And then give us a call at (877) 445-2567. KaLor Technology is the premier Columbus Web Design firm in Central Ohio.