Archive for September 2008

ROI for Search Marketing?

Sep 19th, 2008 | By Joe Rozsa | Category: Search Marketing

Is search marketing a worthwhile cost initiative for your business?  How can one know for sure without the experience of having done it before?  Is paid search a good use of my interactive marketing budget?
In an effort to be the most transparent e-commerce consulting business in the world, we’d like to share some real world [...]



e-Commerce and Conversion Rates

Sep 19th, 2008 | By Joe Rozsa | Category: E-Commerce

Improving your return on investment for your web budget is a critical goal of most e-commerce businesses.  Whether the money is spent on SEO, paid search, or even site infrastructure, you need to know that the money going into the site is directly putting money back into your business’s pocket.  Yet, the most commonly overlooked aspect of how [...]



5 Most Critical SEO Tips

Sep 19th, 2008 | By Joe Rozsa | Category: SEO

Sure, most SEO firms probably don’t give away valuable intelligence, but our unofficial motto is “We’re not like the other firms”.  Besides, there are literally hundreds of things that companies should do to optimize their sites, and these 5 tips are only the tip of the iceberg on strong search engine optimization.  That being said, [...]



PubCon 2008 - November 11-14, 2008

Sep 19th, 2008 | By Joe Rozsa | Category: Events and Conferences

The top SEO conference of the year is returning to Las Vegas once again this November. Each year, PubCon proves to be the most educational and informative search marketing conference in the country.  Of course, being in Las Vegas makes is a great excuse to use the corporate training budget on something extremely useful and also a top vacation spot.  Information on PubCon 2008 [...]